You know those spots you’re wearing? Most likely they belong to the leopard.
The entire world has been inspired by this cat’s spotted coat, influencing fashion, from catwalks to sidewalks first ladies and celebrities. And while their spots have never been so widespread the real leopard is not.
Did you know that every year more leopards are killed than any other big cat? And it’s their beauty that’s killing them. While leopards are also in jeopardy from habitat loss and conflict with people, the demand for their skins is one of the main causes of their decline. Fortunately, the international trade in
leopard skin is now illegal. But it still common for local
communities in Africa and Asia to use real skins for religious and
cultural ceremonies. In a single gathering in South Africa, over 1,000 of these real leopard skin capes were found; which is sobering, given fewer than 5,000 leopards are left in the entire country. Add it all up and many leopard populations are in free fall. This is why Panthera has launched the #IFAKEIT movement with Shania Twain leading the way as our ambassador. Together, we can raise awareness about the plight of these beautiful animals and help stop the demand for leopard skins around the world. Panthera has distributed 5,000 fake leopard capes to date, and is currently creating 13,000 more capes to outfit local communities that still use real ones in ceremonial practices —a transition that could help save thousands of leopards. How can you help? It’s pretty easy.
Just post a photo wearing leopard print with the hashtag “IFAKEIT” to join the movement. Help us reach our first goal of 18,000 unique hashtags to accompany each cape, as a thank you to the communities willing to fake it for leopards. Want to do more? Thirty dollars can create one fake leopard skin, and help save a leopard. Show your support for fashion’s greatest but least recognized inspiration—the leopard. Wear it. Post it. Tag it. Show your spots so you can save theirs.